The company offers a broad portfolio of nicotine products, including traditional tobacco as well as next-generation smokeless alternatives such as vapour products, heated tobacco devices, and modern oral nicotine pouches.
BAT is actively transforming its business towards reduced-risk products, investing heavily in innovation, science, and technology. Its purpose is to build “A Better Tomorrow™” by encouraging adult consumers to switch to smokeless alternatives and by developing a modern, multi-category product portfolio aligned with evolving market expectations.