The Soft99 story is a tale of a relentless pursuit of perfection that began over 70 years ago in Osaka. Since 1954, the brand has evolved from a local manufacturer into a global leader in automotive chemicals, becoming synonymous with reliability and Japanese technological innovation. Today, Soft99 is a powerful global brand, present in the garages of the most demanding detailers and automotive enthusiasts worldwide. The foundation of our business is a unique combination of extensive experience and innovation, best exemplified by products that have achieved cult status. The legendary Fusso Coat wax, based on fluoropolymer technology, set completely new standards for durability and paint protection, becoming an absolute benchmark in the industry. In turn, the Glaco product family has revolutionized the way drivers think about visibility while driving, introducing hydrophobic technology into widespread use. By choosing Soft99, you're choosing decades of experience, Japanese precision, and passion, allowing you to enjoy your car's impeccable appearance and comfortable travel year-round, regardless of latitude.
Enter the world of safe driving at Glaco Town
During the upcoming trade fair, we've prepared something for you that goes far beyond the confines of a traditional exhibition stand. We invite you to Glaco Town – an interactive installation where hydrophobic technology meets real-world road challenges. The focal point of our exhibition is a specially designed stand with a real car simulated in rainfall. Here, without even hitting the road, every visitor can see firsthand the powerful advantage of Glaco technology on windshields and mirrors. The installation allows you to experience the comfort and clarity of vision offered by Glaco coatings in controlled conditions, a key element of the extensive DRIVE SAFE campaign. We believe that safety starts with excellent visibility, and our "liquid wipers" are the easiest way to prepare for the harshest weather. Glaco Town is more than just a spectacular simulation, but above all, a space for dialogue. It's a perfect opportunity to meet with our experts, who will address any technical concerns, help you choose the right solutions for your business or personal vehicle, and share practical application tips. We await you with full advisory support and a willingness to demonstrate that Japanese chemistry has a real impact on the comfort and safety of every journey.